Unclog Your Major-Gift Program — Invest in Midlevel Donors

More and more we are seeing donor files that have a great number of lower-dollar donors and quite a few midlevel donors (depending on the size of your organization, between $250-$9,999), but very few major-gift donors. It’s almost like once donors get in that middle range, they can’t move up. We’re seeing plenty of them moving down or going away entirely, but the funnel up to major gifts is clogged. Something is not happening, and they can’t get up and out.