Use a Hashtag to #Donate to Charity

Last summer, donating to charity momentarily became cooler than, well, almost anything. The ALS Ice Bucket Challenge ripped through social media, with users challenging friends and family to either raise money for ALS research or dump an ice-cold bucket of water over their heads. The viral campaign ended up raising an amazing $115 million for the ALS Association. But what if donating to that cause were as easy as simply firing off a tweet?

That’s the world envisioned by the startup GoodWorld, which launched last year and has since raised $1.65 million in seed funding.