Use Your Newsletters to Keep Donors Loyal, Focused and Giving

There is a proven approach to stopping the fatal donor attrition rates — placing hyperfocus on relationships with existing donors to keep them close. That’s mammoth potential, and your donor newsletter is a vital tool for bringing it to life.

Here’s how to put your newsletter into play: 1. Share, don't ask. 2. Connect your content and your people. 3. Keep it all about donors — with an imaginary editorial board. 4. Make it easy to recognize and remember.