Video: The Power of Social Media Versus Your Organization's Website

Think that your website is your organization’s most important online communications asset? Think again.

This week’s Know Your Own Bone fast facts video busts a myth that seems to be slow to shake for some leaders. As it turns out, your organization’s own website is not your organization’s most important online communications asset.

Organizations tend to understand that websites are important—because they are. Social media, though? Many are still struggling with the role that these platforms play and how potential visitors are using them. Data suggest that social media is both a more important source of information and a more effective landing environment than an organization's own website.