Video: What Would Your Donors Say About You If Asked on the Street?

Our friend Rory Green wanted to find out how nonprofits measure their donor stewardship and retention efforts.

This is an important issue. After all, you improve what you measure, right? If nonprofits aren't measuring donor retention or stewardship, they also probably are going to do a poor job of it.

So Green went out and asked 1,000 different fundraisers about their stewardship and retention metrics, and the answers were—well, they'll raise your eyebrows.