Visualizing Data Helps Charities Get Attention

Charities are looking for ways to visualize data to explain complex issues succinctly, spur advocacy, support their fundraising, and show donors where their money is going. Some, like the World Wildlife Fund, are creating infographics that can be shared easily via social media, while others are creating interactive Web tools that allow users to slice and dice the data on their own.

Good visualizations can also help charities better understand their own data and use those insights to improve their programs, says Jake Porway, founder of Data Without Borders.