Walmart Launches "12 Days of Giving" Campaign on Facebook

For the first time, Walmart is empowering Facebook users to write in — or nominate — local nonprofits to receive part of $1.5 million in grants this holiday season. Through its “12 Days of Giving” campaign, the company will accept submissions via Facebook with an eye for local organizations that are providing basic needs such as food, shelter, clothing and baby supplies.

Through Nov. 30, users can visit Walmart’s Facebook page to nominate a nonprofit for the “12 Days of Giving.”