If You Want More Donors, Stop Being So Serious

"Make giving fun!"

That’s the great advice offered by Michael Kaiser, chairman of the DeVos Institute of Arts Management at the University of Maryland and president emeritus of the John F. Kennedy Center for the Performing Arts. Kaiser had observed, "[Donors] don’t join our family to be whined at. ... They join because we’re inspiring and fun."

As a successful consultant and turnaround expert, Kaiser has proven, time after time, that when you make giving fun, you attract and retain more supporters and greater levels of support.