Want to Know What Your Major Donor Is Thinking? Try This Question!

Want to find out what’s on your donor’s mind? And what’s in her heart? Then try asking a very simple question. “What are your impressions of … ?” I can’t tell you how much money I’ve raised by using this question! This open-ended question gets pretty amazing results. It’s an easy, gentle opening to find out what a donor is thinking about my presentation, my cause, my event, my plans, and — my organization’s vision.