Warning: Your Fundraising Communications Are Too Pretty

Creative is great. I see lots of beautiful newsletters, Web pages and email appeals. They have great design, colors, photos and even videos. But they have a problem. They tend not to be original. They tend to be the same old thing you always talk about. Yourself. They aren’t donor-centric.

Just dressing yourself up in pretty clothes and talking about your organization from your perspective won’t do it. No matter how pretty you make it. What are donors buying with their gifts after all? Donors purchase an impact they want to achieve. Through you.