We Can Boost Donor Retention. But Only If We Get Smart.

We have to accept our sector is in a crisis of near terminal proportions. So anyone who might throw a lifeline setting out what wise nonprofits should be doing to slow, stop and reverse this situation should be very welcome to sector leaders. Under the general theme of wise investment, both time and money, to increase retention Chuck Longfield launched in with five specific, timely nuggets of advice.