What Crowdfunding Can Teach Fundraisers About Winning

What makes a good fundraising story? Like a good movie, it’s not the challenge or threat, or the vision and end goal that provide the excitement, though they are essential ingredients. What provides the excitement is the journey; the tension of the underdog hero battling the villain and facing adversity; the uncertainty of not knowing if the hero will win; the emotional energy of wanting the hero to succeed. Even better, it’s the knowing that whether the hero wins or not is down to you.