What Do Your Donors Think?

Last month, I read this article in the Boston Globe Magazine, titled "You’ve Been Asking Charities the Wrong Question." It emphasized the importance of focusing on social impact rather than overhead costs. That’s an important discussion, but what struck me were the responses in the print version of the magazine.

Your intention may be very different from what your donors’ reactions will be.

Are you asking too often?
One person responded with "My husband and I are retired, but twice each year we send $10 or $20 to 10 or 20 charities. Within a week, they’re back again. It seems a waste of paper, time and postage."