What Does It Really Mean to Be an Engaged Donor?

I interview nonprofit donors all the time, young and old, to discover the reasons they give, get involved and spend time with the causes dear to them.

One question in particular generates a different answer each time I ask it: How involved are you with the organizations you support?

Although one might expect the responses to that question to be pretty similar, I've found they generally fall into one of three categories:

Response No. 1: I am fairly involved in the organizations I support and closely follow what they're up to on social media and through their newsletters...