What Does That Mean?

When you write a fundraising appeal, thank-you letter or newsletter article, are you throwing in terms like at-risk youth and underserved communities? The problem with those terms is they're broad and often meaningless.

Here's an example from a thank-you letter I received from a social-services agency. "As you already know, X organization serves individuals who are often the most disenfranchised members of their communities." Yikes! What does that mean?