What Google Changes Mean for Your Search Ranking

Search giant Google updates its algorithms hundreds of times a year to improve search for its millions of users. Keeping up with the latest upgrades might seem impossible, but all you need to know is this: Now, more than ever, it’s crucial to develop and publish timely, quality content that is relevant, fact-based and easy to use.

Search and Spam

Search results are based on hundreds of pieces of information, sorted to help users find exactly what they are looking for, or as close to exact as possible. Google’s sophisticated crawling programs are meant to interpret the intent of a search, and no longer rely on basic keyword matches.