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Obama%20campaign<%2Fa>%20approached%20performance%20measurement.%20For%20although%20the%20campaign’s%20resources%20dwarfed%20those%20of%20the%20typical%20nonprofit,%20the%20measurement%20practices%20it%20followed%20mirror%20those%20of%20high-performing%20organizations.%20By%20following%20these%20measurement%20practices,%20the%20Obama%20campaign%20focused%20its%20resources%20on%20the%20most%20effective%20interventions,%20made%20smart%20resource%20allocation%20decisions,%20and%20adjusted%20rapidly%20as%20the%20context%20changed.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fwhat-obamas-campaign-can-teach-nonprofits-about-measurement%2F" target="_blank" class="email" data-post-id="13547" type="icon_link">
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Nonprofits can learn a lot from the way the Obama campaign approached performance measurement. For although the campaign’s resources dwarfed those of the typical nonprofit, the measurement practices it followed mirror those of high-performing organizations. By following these measurement practices, the Obama campaign focused its resources on the most effective interventions, made smart resource allocation decisions, and adjusted rapidly as the context changed.
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