What Your Nonprofit Can Learn From SeaWorld's Decision to End Orca Breeding

Have you ever been splashed by Shamu? You are among the last generation that ever will. Earlier this month, SeaWorld Parks and Entertainment Inc. announced some huge news: It will stop breeding captive killer whales. Not only that, but it's ending the theatrical orca shows. The changes mark a staggering change in the company’s business model.

This is big news, in part, because this comes after a steady stream of criticism—especially on social media—about the treatment of whales and the safety of trainers at SeaWorld. SeaWorld has seen a steady decline in attendance at its three parks ever since the film "Blackfish" was released.