When It Comes to Fundraising, Ask for What You Want

Candidates come from all walks of life, and it’s not feasible for all of them to enter a campaign with the skill set to know how to ask for money. We as fundraising professionals must teach our candidates how to make the ask. The most important reason a candidate needs to be able to ask for money is that most donors won’t fork over money without a specific request. Specificity kills ambiguity. The more specific the ask, the higher probability for success for getting your financial needs met.