Where Will the Money Come From? 8 Golden Rules for Identifying Prospects

Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects who can take your cause to the next level. 1. If you need funding, go to your current donors first. 2. Start with your most committed donors and move them into larger gifts. 3. Look for people who have both wealth and affinity for your cause. 4. Don’t expect cold calls to yield anything. 5. Focus on your top level donors. 6. Set priorities relentlessly. 7. Use your informal networks to identify prospects. 8. Pay attention to the ladies.