Why Asking and Thanking Donors Is All Wrong

Here’s a radical thought. You shouldn’t be asking or thanking donors at all. Forget about asking. Think instead about offering — offering the opportunity to people to do something amazing for others. And forget about thanking. Think instead about congratulating people for the difference they are making, what they have achieved. Don’t be grateful; be humble. Your job as a charity is to help people do their good in the world. Not the other way around.