Why Direct Mail — the More Personal the Better — Will Not Die

I like e-mail. I like sending text messages. And I use both extensively. Yet neither of them grabs my attention like seeing someone’s handwriting on an envelope or note card that I receive. This is one reason I don’t believe direct mail will ever die, because it’s how we send each other handwritten notes, cards and letters. And in the nonprofit world, I also believe sending a handwritten note is one of the most effective forms of cultivation available.