Why Online Marketing Revolution Demands Nonprofits End Business as Usual

What can you think of that has been done the same way for 50 years? For too many nonprofits the answer is fundraising and marketing (aka “development”). And it’s beyond time for a change. In fact, a sea change. It turns out Bob Dylan got it right: "Come gather 'round people wherever your roam, and admit that the waters around you have grown …"

Before the digital revolution, an information imbalance existed. This facilitated a one-way "push" model of marketing/fundraising. We could define our own brand and sell it. Guess what? That imbalance is gone.