Why Some Nonprofits Always Hit Their Fundraising Goals

Over the years, I have worked with a number of nonprofits that always hit their fundraising goals, and I have noticed that they all have 5 things in common: 1. They set deadlines and responsibilities. 2. They focus on individual donors. 3. They track donors through the fundraising funnel. 4. They build fundraising networks, starting with their boards. 5. They tell great stories.