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%0D%0A%20%20Why%3F%20Simply%20stated%20…%20it’s%20a%20matter%20of%20courtesy.%20Supporters%20of%20your%20mission%20can%20get%20sophistication%20from%20a%20bottle%20of%20wine%20or%20a%20good%20book.%20But%20when%20it%20comes%20to%20your%20letters,%20they%20just%20want%20to%20know%20what%20the%20problem%20is%20and%20how%20they%20can%20help.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fwhy-you-should-simply-make-your-planned-giving-messages-simple%2F" target="_blank" class="email" data-post-id="13219" type="icon_link">
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Here’s the thing folks … You should write your appeals at about a 4th- to 6th-grade level. Simple sentences. Simple sentence structure. Simple words. Add a story. Add a call to action. And add some urgency … and you have a solid letter.
Why? Simply stated … it’s a matter of courtesy. Supporters of your mission can get sophistication from a bottle of wine or a good book. But when it comes to your letters, they just want to know what the problem is and how they can help.
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