Will Google’s New Tabbed Inbox Cause E-mail Campaigns to Crash?

Checked your spam folder lately? Probably not. Most people trust in their e-mail software or webmail provider to keep away messages from annoying advertisers or organizations you’d rather not hear from. However, as filtering algorithms grow more efficient and effective and providers pursue the cleanest, most appealing interface for readers, it’s possible that direct-marketing campaigns and other online outreach from nonprofits could end up diverted away from those who might be responsive to them.