Wish You Had New Donors? Ask the Ones You Have Instead

Whenever people sign up to receive my emails, they’re encouraged to share their biggest fundraising challenges.

Here’s one such challenge recently shared with me that many organizations face:

The biggest challenge we are facing at the moment is with landing larger donations ($1,000 to $5,000+), both in terms of attracting new, higher-level donors and also identifying which of our current donors have the capacity to upgrade their gifts. We have a very loyal donor base, but most of our donors make smaller donations between $25 and $100. How can we attract new donors?

These are significant issues for many nonprofit professionals. Please know that you’re not alone.