Have You Written Off Someone As a Lost Cause?

A coaching client just told me a powerful story of following up. For about six months, he followed up with three supporters. Each had made small donations in the past of less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." By "this quarter," he meant by the end of June.

Well, June came and went. So did July. And August.

As many of you have experienced, following up can become incredibly awkward after someone has made a verbal pledge but has not yet actually made the gift!