Year-End Fundraising Numbers

A perennial question in fundraising shops between now and the end of January will be, “Did we make the numbers for 2015?”

Regardless of the answer, there are several questions that are far more important for the future of your organization, and there’s no better time than in these closing days of 2015 to ask and answer them.

The three most important questions are “What is our retention rate?”, “What is the five-year lifetime value of our donors?” and “What steps do we have planned for 2016 that will improve these two metrics?”