Young Patrons: A Closer Look at Donors Under 40

Recently, the New York chapter of the Association of Fundraising Professionals hosted a terrific event focusing on the younger donor pipeline. Each of the three panelists bared all of the details of their young patrons' programs — from strategies, budgets (very low!) and staffing to the databases and e-mail systems they use. Here are a few takeaways: Younger donor programs are a long-range strategy. While each of the three organizations featured have specific income and membership targets for their young donor programs, they are a fraction of the organization’s overall operating budget.