Study: Young, Single Women Who Are Religiously Unaffiliated Are Generous Charitable Givers

Nonprofits seeking new and generous donors should look to a seemingly unlikely source: young, single women who are not religious, a new study by the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy finds.

The Women Give 2014 report confirms this positive relationship between religiosity and giving for most populations studied, but in an important shift from the standard religiosity-giving story, the study finds key exceptions that counter the conventional wisdom about both age and religiosity.