Your Nonprofit Is So Vain … Bet You Think Social Media Is About You

If you’re like most nonprofits, you’re still trying to figure out how social media can help you sustain and grow your mission. Most of you are getting it wrong. Sorry to be so blunt.

Here’s how you’re going astray: (1) your posts are too promotional; (2) your content isn’t relevant to your readers, and (3) you’re too repetitive and boring, without adding value. If you’re simply counting up your numbers of “likes” and “follows” and patting yourself on the back for how you’re growing your lists, you’re totally missing the point.