Your Nonprofit's Newsletter: You Are Not the Target Audience

As a nonprofit communications trainer and coach, I’ve had this conversation more times than I can count …

Nonprofit Communications Director: I don’t think our newsletter is working, but my board members say they love it.

Me: I don’t care what your board members think about your newsletter, and neither should you.

Communications Director: (awkward silence)

Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important.