YouTube Launches Campaign Tracking Tool for Nonprofits
Nonprofits can finally put away those hand-drawn money-tracking thermometer posters, and join the YouTube Nonprofit Program. The new online feature allows organizations to create campaigns, track their progress, set goals like increased views or subscribers, and accept contributions.
Earlier this year, YouTube rolled out some additional nonprofit-based perks, including the Playbook Guide, a how-to resource on creating content, raising funds, connecting with community members, and more. The site also made the donate button more prominent.
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