If you, like most event fundraisers, are tasked to meet ever more challenging goals from your major fundraising events in a time of diminishing returns, why not start the new year with a fresh perspective?
Let’s face it: It’s hard to take responsibility for raising more when the relationships that lead to success are often out of your hands. Generally, when it comes to special events, the executive director and the board do the heavy lifting of securing honorees, major sponsors, golf foursomes, etc., leaving the development and special events teams to handle follow-up and lesser commitments. This top-heavy approach can lead to a gap between the major contributors and more modest supporters who may be below the radar of the board. This target range presents a golden opportunity for you to contribute by bringing supporters to fill the gap while also bolstering funds that are raised in the upper and lower brackets of the event donor pool.
- Categories:
- Boards and Volunteers
- Events