Angie Moore 5 Reasons Why People Unfollow Nonprofit Brands on Facebook

By Angie Moore

You know how it is. You've lost something in your email—somewhere—and then the panicked search starts. You know it's there. You know you didn't delete it.

I had this moment last week, but what was exciting was in my effort to find this email I was searching with keywords and found the most unusual thing in my search results. Granted, I am a bit of a pack rat when it comes to saving emails, but I'm here to announce that a lot of folks are talking about the reasons people unfollow brands on Facebook. Seriously, you would not believe how many emails I have with opinions about it, but one thing is for sure—everyone agrees that whatever the reasons, it's really bad when people unfollow you.

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Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

5 Reasons Why People Unfollow Brands on Facebook