Change: Managing to the Inevitable
Let's face it … whether you've been around for a long time or a short time, it's not possible to have missed all the change. Nonprofits have experienced a dramatically changed climate in the last decade — yet, unfortunately, most nonprofits have not changed themselves.
The sector is largely reactive and has a "get through it" attitude versus being proactive and realigning itself from inside. The marketplace changes are far-reaching and involve a different and evolving profile of the philanthropic audience, and increased financial scrutiny by watchdog agencies and donors themselves. On top of this, new channels for communication and outreach add additional complexity — and opportunity.
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Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
