Do You Leverage All the Thinking Hats?
I'm a big "Scandal" fan (the TV show). I know I'm not alone. And if you are a "Scandal" fan, you know they are constantly referencing "white hats" and "black hats." On the show, they're simply talking about "good and bad." But in the business world, "thinking hats" are incredibly important. Decision making is hard enough with all the challenges we face in the nonprofit industry — we have to make tough decisions and often there is not a clear "win-win" scenario. But I believe the industry misses out on great opportunities because many of today's leaders don't gain a full view into what a specific decision can mean for a program or an organization.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
