Angie Moore-I’m Ticked Off! About Inappropriate Fundraising Scrutiny

By Angie Moore

Trust me, my headline is not something to just get you to read this week's post. I'm really ticked off. Recently (May 5, to be specific), an article was published in The Chronicle of Philanthropy (subscription required to view the whole article) by an associate professor of accounting at Ohio State University's Fisher College of Business. Just the thought of having someone in "finance" weigh in on fundraising strategy makes me nervous, but after reading the article I was steaming.

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Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.