Angie Moore Is Your Nonprofit Fundraising Donor Segmentation Unemotional

By Angie Moore

You all know how I feel about buzzwords. It seems that our industry latches on to them, and gosh, I'm guilty of it too sometimes. But I may have found a new one that I'm really fond of: mind-set segmentation.

As usual, I read an article about it, "Humanize Your Brand Message With Mindset Segmentation," but I also believe that for nonprofits, this is something that we have been talking about for a long time. I'm not saying that we are doing it, but we talk about.

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Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Is Your Donor Segmentation Unemotional?