Angie Moore Nonprofit Marketers Do You Bring Full Value to the Table?

By Angie Moore

Recently, I was reading an article by Forbes Insights, and within the article about customer satisfaction there was an interesting callout about the unique role of marketing. While I agree 100 percent with the information below, I tried to apply this to what I see in nonprofit direct marketers. For some reason, I feel like the direct marketing teams within our charities don't always think of themselves as "marketing" yet they are often building relationships with the largest group of constituents/customers the brand has.

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Direct Response

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Forbes

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Nonprofit Marketers: Do You Bring Full Value to the Table?