Of Course We Have a Mobile Strategy (Don't We?)

Person1: You do, right? Have a mobile strategy?
Person 2: Sure
Person 1: What is it?
Person 2: Our IT department makes sure all of the areas on our website can be opened on mobile devices.

End scene. Fade to black.

"Why Mobile Matters in the 'Era of You,'" a Huffington Post article written by Kristen Lauria, vice president of marketing, IBM Mobile Enterprise for IBM's Software Group, really caught my attention on two fronts — "mobile" and "era of you." I've talked a lot about the shifting sands in the marketing arena and how nonprofits are reaching out to constituents — or perhaps not reaching out to them — through emerging and evolving channels and actually missing significant opportunities.