The Great Budget Excus … um … Debate
It's that time of the year — somehow we skipped Halloween, and all the holiday decorations are showing up in the store. I think I even received my first fundraising appeal last week with Christmas labels in it.
What else does this time of year bring? That's right — many, many, many fundraisers and marketers are working on budgets for next year. There are so many moving parts to the creation and negotiation of nonprofit fundraising budgets. I get it. I did it. I did it for lots of years. I understand the pressures, and I certainly have lived all of the scenarios:
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
