Angie Moore-Who 'Owns' the Data in Your Organization?

By Angie Moore

Let's talk about organizations and how they approach data. It's really an interesting situation and one that can start to get complicated — politics are involved, that word "ownership" gets in the way and then there's the discussion about what "data management" really means.

For anyone in the IT area who might be reading this, don't worry, I'm not going to turn this conversation into a database conversation. But I am going to challenge ownership of data under specific circumstances.

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Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.