Will a Marketing Vision Help Your Nonprofit Organization?
Peggy Dyer is the chief marketing officer of the American Red Cross (ARC). And, based on my brief time with her recently at a meeting, she is a good one! She addressed our group and covered many topics, but one that I found very inspiring was the concept of creating a marketing vision.
In her presentation, Dyer discussed the transformation that the Red Cross is going through and the challenges it has faced as the organization has progressed. Today's blog is not about its transformation and what the Red Cross is trying to accomplish; it is about a unique step Dyer took as a leader and how it has paid off.
- Categories:
- Fundraiser Education
- Companies:
- American Red Cross
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
