Are the Rich Motivated to Give Differently?

Probably not as much as you might think.

But… a little bit.

This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good.

Contrary to what your gut may be telling you, not asking is not making would-be donors feel good. Quite the opposite, in fact.

In this article, I cover why you must stop short-changing your would-be major donors by not offering them opportunities to be the change they want to see in the world. Why you must stop robbing them of chances to feel good about themselves.

I also describe how you can use six major donor triggers to make donors feel so good, they’ll want to say “yes” to your solicitation. This involves embracing the fact your organization exists, in part, to facilitate your donor’s quest for meaning. 

Bottom line:

·         Different things bring different donors meaning.

·         Finding a way to express one’s values and derive purpose from life feels good.

·         When you don’t make donors feel good, they’ll go elsewhere.

Ready for three truths that will set you and your donors free?

And for six ways to gently guide major donor prospects towards fulfilling their potential?

Read more here.