1 Email to Steal, 1 Email to Learn From
The best fundraising emails surprise donors and keep them involved.
I admit it — I was surprised (pleasantly); I had no idea it had been 12 years. And yes, I felt pretty good that eBay took the time to acknowledge and thank me. Yes, I know it’s all automated and no human woke up that morning and said, “Hey! It’s Pamela Barden’s eBay anniversary!” But my non-rational side — the side that decides where to invest my disposable income, — felt pretty positive about eBay that day.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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