1 Email to Steal, 1 Email to Learn From
The best fundraising emails surprise donors and keep them involved.
The second email came from the issuer of my small business credit card.
Did I mention I am a small business? You know — I keep the books, buy the ink for the printer, reset the network when it goes wonky and even get to do some fundraising from time to time. Apparently my opinions are important to the folks at the credit card company, and they wanted me to complete a survey to share those all-important opinions with them and a research company.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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