1 Email to Steal, 1 Email to Learn From
The best fundraising emails surprise donors and keep them involved.
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But then I realized it would take me 25 minutes to complete this survey. Did I mention that I am a small business? For me, 25 minutes is a big chunk of time. And it’s a chunk I really can’t afford just to give my opinions to a gigantic bank and credit card issuer that I really doubt cares about my opinions all that much.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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