1 Email to Steal, 1 Email to Learn From
The best fundraising emails surprise donors and keep them involved.
Where did they go wrong? Asking me to spend 25 minutes to complete a survey was an imposition. It implied that I had lots of time on my hands. If they had asked me to take just five minutes once a week for five weeks to complete a series of surveys, I would have done it. Five minutes at one time is “waste-able” — 25 minutes is not.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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